The 7,000+ Sidewalk Labs Wi-Fi terminals planned for New York will be a “huge” ad medium generating $500 million+ in revenues, Business Insider Reports. It sees “privacy concerns” because users will be tracked. Others see health concerns.
A major player in the scheme is Titan Advertising Group, known for many years as the “world’s largest transit advertising company.”
Sneakily, it only goes by the name “Titan” in the list of 11 companies and entities in the convoluted corporate setup behind the profusion of ad-bearing, radiation-spewing Wi-Fi terminals.
Wikipedia notes that Titan and “Control Group” (consulting firm) merged into a company called Intersection which was acquired by a group of investorsled by Sidewalk Labs, a subsidiary of Alphabet, Inc. (holding company for $74 billion revenues Google).
Sidewalk Lab’s rationale for the acquisition “centered on Titan and Control Group’s involvement in the LinkNYC project, which is building 7,000 Wi-Fi terminals in New York, says Wikipedia.